Two way
Communication has changed since internet arrived. First, it was mainly used for gathering information and email (aka Web 1.0).
Today the internet evolved to a platform for spreading ‘User Generated Content’. It has changed form a one-way street into a two-way, interactive and powerful medium.
Consumers are in control
This interactive way of communication has dramatically changed the position and power of traditional media.
Podcasting, blogging, wiki’s and other new forms of communication bring headaches to traditional marketeers. There is no control of information any more, you can’t hide. Power to the People...
