Internal Podcasting (DigiRedo)
A detailed overview about how you can use podcasting within your organization to improve internal communication.
Content:
1. How did it all started
2. Techniques involved
3. What does it mean for me?
Podcasting: Sound Theory (About)
How just in time, do it yourself audio/media can improve corporate training and your bottom line.
Content:
1. Podcast ROI
2. Podcast and Corporate training
3. Just in time justification
4. Security issues
5. Compliance
6. Metrics
7. iPod pedagogy
8. If you blog it they will come
9. Conclusions
File
name: IPCWP_DigiRedo (3 MB)
File
name: PCWP_About.pdf (0.8 MB)
Podcasting White Paper (PodBlaze)
What you don't know about podcasting could hurt your business: How to leverage and benefit from this New Media technology
Content:
1. Podcasting defined
2. The history of this New Media
3. Who is listening?
4. Market overview
5. Marketing benefits
6. Podcasting trends
7. Podcasting visibility
8. How to create podcasts
9. Podcasting best practices
10. Corporate podcasting
11. Technical overview
12. Podcasting examples
13. Podcasting tools
14. Podcasting resources
File
name: PCWP_PodBlaze.pdf (0.8 MB)
Connecting with Patients, Overcoming Uncertainty (TNS)
Managing risks and regulatory issues associated with successful pharmaceutical social media monitoring and marketing
(thanks Craig DeLarge for sharing it)
Content:
1. Social media, healthcare and the
pharmaceutical industry
2. Overview of legal and regulatory
environment for DTC promotion
3. Social medi amarketing: A strategic
Regulatory framework
File
name: MSMRisks.pdf (0.6 MB)
Podcasting and Vodcasting: a White Paper (University of Missouri)
Definitions, discussions and implications.
Content:
1. Defined
2. How it works
3. Implications
4. Conclusions
5. How to podcast and vodcast
6. Resources
File
name: PCWP_Missouri.pdf (0.7 MB)
RSS- Crossing into the Mainstream (Yahoo)
Really Simple Syndication (RSS) let's online users freely subscribe to their choice of content sources. RSS reduces the need for users to visit many individual websites.
Content:
1. Awareness
2. Demographics
3. Types of RSS content consumed
4. Set up of RSS feeds
5. Conclusion
File
name: RSSWP_Yahoo.pdf (0.5 MB)
Consumer 2.0 (RepNation)
Five Rules to Engaging a New Breed of Consumers
Content:
1. Authenticity trumps celebrity
2. Niche is the new norm
3. Bite-size communications dominate
4. Personal utility drives adoption
5. Consumers own brands
File
name: Consumer2WP_RepNation.pdf (0.3 MB)
