App: iQoach

To lead a team of sales professionals requires detailed attention to the personal effectiveness and development of every individual team member. How can mobile help in doing this effectively? Meet iQoach.

The administrative burden

Successful implementation of coaching projects is still a hurdle to overcome in many companies. Sales Managers support the principles of coaching, but they fear the administrative burden related to capturing skills and behavior, filling in daily coaching reports and going through large stacks of paper for the individual end-year evaluations.

Besides the administrative burden, it’s often a challenge for both sales professionals and their managers to get an objective and transparent overview of their progression in selling skills and attitude over time. Without that kind of information, carefully designed coaching projects often still do not live up to management’s initial expectations.

The Solution

iQoach is the missing link that supports the sales manager before, during and after the actual coaching moment. iQoach is a unique tool that captures observed knowledge, skills and behavior during the sales call and graphically displays historical scores to determine progression of these components over time. While the sales professional is having the call with the customer, the sales manager observes the process and conveniently scores the skills and behavior on the iPad. At the end of the day, reporting is fully automated and pdf-files can be sent directly from the application.