Video

The Video of ELI – Making of Day 1

ELI Inc, a US-based company ‘gets it’. They not only use video in their training courses of their Civil Treatment Learning Program, but once they go to Europe with their curriculum they also realized that cultural differences in the many audiences we have here may require a different approach towards the content of these videos. That’s why they decided to ‘redo’ their video series and ‘internationalize’ them. And who you’re gonna call to ‘redo’? DigiRedo ;-)

Today we had our first shoot in Amsterdam. Two producers from Atlanta (GA), a director from Chicago, two Indian speaking actors, an entire Dutch production crew, two HD cameras and lots of cables and light bulbs. In this hectic setting there was only one goal: make great video.

So we did…

Award for Afya Serengeti campaign

The Afya Serengeti campaign, of which we reported earlier in our blog, has won an Award of Excellence in the category Animal Health. With this award, founded by the RX club, the campaign is honoured for its creativity and execution. The campaign was developed by Circa Healthcare in order of Intervet/Schering-Plough Animal Health, and focuses at the prevention of rabies in the Serengeti area in Tanzania. The campaign supports vaccination teams that vaccinate all domestic dogs in the communities surrounding the Serengeti National Park. We were involved in this campaign through the production of a video-series where we followed these team in their year around vaccination campaign.

Rabies is a lethal disease that still claims more than 25,000 Africans per year, mainly children. While rabies is preventable with vaccination, fighting it is a huge undertaking. The Afya Serengeti project alone encompasses an area inhabited by more than 6 million people and 500,000 domestic dogs.

This Award of Excellence is a fantastic recognition for this sympathetic campaign.

Today is World Rabies Day!

Today, 28 september 2010, is  World Rabies Day. World Rabies Day is an initiative of the Global Allience for Rabies Control and their mission is to raise awareness about the impact of human and animal rabies, how easy it is to prevent it, and how to eliminate the main global sources.

Through a selection events (of which World Rabies Day is one of the annual highlights) WRD has reached over 100 million people and vaccinated over 3 million animals against rabies. Despite that, 50.000 people still die annually of rabies, most of which are children. One of the vaccination campaigns is the Afya Serengeti project of which we reported here before. Aim of this project is to vaccinate all privatly owned dogs that live in the villages and communities surrounding the Serengeti Park in Tanzania. And with succes, as outbreaks of rabies has not been seen in areas where more than 70% of dogs are vaccinated since the start of the campaign in 2003. One of our clients, Intervet/Schering-Plough Animal Health has supported this campaign the last couple of years by donating a dose of rabies to the project for every dose of vaccine sold. We’ve made a videoseries in 2008 about the campaign to give you an impression of the effort made by the team. This campaign was nominated for the Corporate Social Responsibility (CSR) Award 2009 by the Royal Dutch Veterinary Association.

WRD uses various social media tools to promote their activities like Twitter and Facebook. In addition to that they use video and webinars for educational purposes. Today, for examples, they organize throughout the day 4 webinars. Besides that, you can also demonstrate your support to WRD by sending specially developed  Health eCards or by placing special buttons on your website or below your email messages. No matter how small, it’s one step closer to the ultimate goal: a world free of rabies.

The making of… BB Art

I didn’t even noticed. Or I forgot. Wijnand, owner and creator of the art platform BB Art was filming, er, our filming of the videoseries for his website. With his tiny iPod nano he captured the day we shot Geert in the freezing lake (jeez, it was cold outside the water, let alone in the water) and Wijnand himself in a misty forrest.

Always nice to see the team at work and amaze yourself about the resulting videos. Awesome footage!

Results:

World Rabies Day Contest Video

Every year, 50,000 people die of rabies, most of them children. Intervet/Schering-Plough Animal Health and Merck jointly fight rabies by supporting the Afya Serengeti Project and World Rabies Day to put a halt to this preventable threat. They do this by donating one dose rabies vaccine to the Afya Serengeti for every dose rabies vaccine sold. The Afya Serengeti Project Team is vaccinating privatley owned dogs in all villages surrounding the Serengeti National Park and with this they successfully prevent rabies within these communities, especially amongst chilren. We spoke about this before and participated in the project through the production of the Afya video-series. Last year Intervet/Schering-Plough brought the Afya Serengeti project under the attention by organizing a draw contest for the kids of their employees. The winning drawing was printed on mugs and T-shirts and used during World Rabies Day. This year they decided to repeat the contest and extended the scope to the entire Merck organization. Although the contest is not open for the general public, we don’t want to withold you the announcement of this contest, cutely made by last year’s winner, Ishika.

iPhone4: an amazing videoproduction kit…in your pocket

In our previous post we spoke about the next development in video-production: 4K with the RED camera as an example. Now, that’s high-end film making. But let’s take a look at the other end. Let’s look at mobile phone video-production. And that’s not only filming, in HD, but do the editing as well.

Indeed, we talk about the iPhone 4. Despite all the hassle about antenna problems this phone is no doubt moving the boundaries of film making. Not only for the amateur-family-shooter, but also for the (semi-)professional video producer. Check out the video below, which was entirely shot and edited on the iPhone 4.

And if you liked that, check out the making of this video.

See the extremes with the earlier mentioned RED and 4K? No matter the unprecedented quality you can produce with this camera, try to fit it in your pocket. Now there’s no reason to miss any moment that should be captured and published anywhere at anytime. No doubt this will initiate another wave in citizen jounalism, as also mentioned by Vincent Laforet.

Another example, a corporate video from Ducati. Yes, shot on the iPhone4.

OK, Apple, now make this thing available in The Netherlands, we can’t take this torture for much longer…

YouTube goes 4K

‘Stand still means going back’, is a famous Dutch saying. That’s what they also thought at YouTube when introducing the ability to upload videos with a resolution of 4K.

4K? What does that mean?

Back in the old days, pre-internet, the number of horizontal lines TV could handle was 576 (PAL in Europe) or 480 (US). Then HD came along. Because in the early beginning the technique to actually decode and thus view HD content was pretty expensive a king of ‘pre-HD’ was introduced. They called in HR-ready and it had 720 lines (there’s also a difference in ‘p’ from progressive and ‘i’ for interlace but that’s a bit too technical for this post). Then can ‘full-HD’ with a resolution of 1920×1908 (thus 1080 horizontal lines). Most TV’s in store right now can handle that resolution pretty well, and prices for these TVs have dropped significantly the last few years.

Today’s trend is all about 3D. We have 3D in cinemas and TV manufacturers are fighting a gladiator game to win the battle of bringing 3D into the living room. But there’s another interesting development, and that’s called 4K. What we mean with 4K is that it has 4 times the resolution of 1K (4×1=4 duh!), 1080 lines, indicating a resolution of 4096 x 3072. These are the babies that are used in IMAX theatres. Projectors however do not exist in commercially interesting prices, so in IMAX theatres the 4K is being projected using 2 2K projectors. Filming in native 4K requires some interesting gear. The RED camera is a good example. It all starts with the $17,500 RED ONE base system. From there you can add your choice of the $1,250 Basic or $2,750 Premium production packs. But don’t stop now, go ahead and throw down for a $1,650 RED ONE Power Pack featuring 2x RED BRICK 140Wh batteries and charger, a $1,950 RED Electronic Viewfinder, and the $1,700 5.6-inch LCD. Optics accessories include a $3,500 B4 lens adapter and both Canon and Nikkon 35mm photo mounts costing $500 each. There are also several RED branded media accessories for CF, SATA disk, and something called the “RED RAM 64GB” for $4,500.

As you can see, things add up pretty quickly. But still, compared to the quality you’re getting it still is a bargain. And no doubt these prices will drop pretty fast, too, putting it in the hands of many more independent filmmakers.

YouTube wants to provide their platform to showcase these footage. We were already able to upload and view up to 1080p (full-HD) and now there adding 4K as well. Their are not a lot of videos yet, but hopefully this will grow fast. Check out their 4K channel and their interesting blogpost on 4K.

Interesting developments. 4K in 3D, when?

I gotta love my job

Don’t get me wrong, I love my job and all the assignments it brings along. Each project is a challenge and -apart from paying the bills- it’s foremost an expression of my creativity. Whether it be a video, and e-learning project or a workshop social media. But some assignments are a bit more special. Like this one. Making a promotional video for a small resort on the Dutch Caribbean island Bonaire. Who cares that the temperature rose well above 32 C (90 F).

Full disclosure: the resort is owned by my family in law.

Most viral video. Ever.


Just have a look a this video and check out the site to make one yourself.

Don’t forget to check out some ‘behind the scenes’ here.


Blogworld 2009: Human Business and a Guinness World Record

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Social Media has definitely grown out of its infancy. Although, according to all the geeks that attended the first integrated edition of Blogworld and New Media Expo in Las Vegas. More than 2500 bloggers, podcasters, consultants and other new media mavericks visited Sin City for 3 days to talk about and share experiences on Social Media. Close to 300 speakers gave dozens presentations and panel discussions on a large variety of subjects. Without going into detail of all of them, I will give you the highlights of the conference.

Twitter rawks

If there was one subject that was mentioned in almost every discussion then it was Twitter. With great passion Twitt-lebrities like Laura Fitton (@Pistachio), Robert Scoble (@scobleizer) and Aaron Strout (@aaronstrout) shared the power of Twitter. “The power of unisolating people”, according to Laura. “And it’s not about the writer, it’s not about the number of followers you have but it is about the message you share. People are made to socialize, also in business. For that it is important to surround yourself with inspiring people. Twitter is a great tool for that.”

Guiness World Record

Thanks to Twitter a Guinness World Record was set during Blogworld. The highest number of social network mentions within 24 hours. And last Monday the record was confirmed by Guinness World Record: a total of 209,771 social network mentions of #beatcancer in one day via Twitter, Facebook and blog posts. As a result eBay/Paypal and MillerCoors offered a donation of $70.000 to four non-profit cancer organizations (Spirit Jump, Bright Pink, Alex’s Lemonade, and Stand UP to Cancer). As the campaign continues, you can still donate and help promote this initiative via Beatcancereverywhere.com.

shoe4africa

Shoe4Africa
More good causes-support from eBay/Paypal. Their booth was completely dedicated to this theme. One of the good causes was Shoe4Africa, a non-profit organization aiming at ‘empowerment through sports and education, creating unique health initiatives, and promoting AIDS awareness.’ Cornerstone project is the development of a children’s hospital in Kenya, which will be the first public hospital in Kenya and the largest children’s hospital in Africa. The project is supported by Anthony Edwards, who sat in the keynote Celebrity panel. Although not yet very active in Social Media, Edwards understands the difference he can make as a celebrity using Social Media to spread the word around this project. So at Blogworld, he lost his Twitterginity and made his first tweet. Follow him on @anthonyedwards4. We also had a short interview with him which will be published shortly.

Dutch presence
And of course we ran into Vincent Everts, a webexpert and trend-watcher. Vincent presence at Blogworld was to promote yubby.com, a video aggregator the collect videos from over 30 popular video sources. Previously known as Dik.nl, but you can imagine, not a name that would work well in the US (although, flickr didn’t change its name for Holland…) And of course, Vincent not only did his upmost for yubby, he also worked on his own brand. Being very present at various sessions and as member in one of the panels, the success of his quest was confirmed to be successful during the closing keynote. When one-time talk-show host Guy Kawasaki asked the audience who has not heard of Jenny the Blogess, Vincent raised his hand as one of the few. Guy looked at him and said ‘oh, that’s that guy in the white suit’. An interview with Vincent will be launched shortly.

Chris Brogan

If there is one Social Media guru that is reaching superstar status without losing it, it’s Chris Brogan. I think he is the most mentioned, quoted, RTweeted and appreciated speaker of Blogworld 2009. And true, Chris is a very sympathetic and respectable person, but moreover, he is a visionary and true knowledge expert in the field. His keynote on day one was for me the most inspiring of all sessions. ‘Stop tapping each other on the back, but get out there and start working. There is so much to do out there’. And he is right. Social Media has grown out of its infancy. As much as we liked the pioneering atmosphere at New media Expo 2007, those days seem to be over. Social Media is becoming true business. Moreover, we shouldn’t call it Social Media anymore. It’s Human Business.

For more details go to Chris’ blogpost on his keynote. Here you can find the entire keynote (and all other keynotes).

Trend for 2010
On the exhibition floor, there were several companies that demonstrated applications based on aggregation of content. We already mentioned yubby.com as a video aggregation site, but aggregation goes beyond video. Zemanta is an application that helps you look for content related to the blogpost you are writing. While you’re writing, it ‘looks over your shoulder [..] and gives you tips and advice’. It analyzes your content, suggests keywords and related articles. With Zemanta, your blog becomes more visible and generates more traffic.
Regator goes even further in aggregation. There is an enormous amount of content available within the blogosphere. Regator ‘gathers the world’s best blog posts and organizes them in a way that’ makes it easy to find the things you need’. This selection is not purely done through some fancy algorithm, but through a team of editors. Yes, real people that search the web for valuable content. In fact, they decide for you what’s valuable or not. Regator uses criteria like regular updates, topical, well written, originality and whether or not your blog is ‘awesome’ based on which you can be added to the selection. The last criterium is rather vague and subjective, but that’s admitted by Regator.

Content is still king in new media. But finding the right content becomes like a monk’s job. For that we need aggregation, and we predict aggregation becomes the trend for 2010.

Audio Bummer
Was it all highs in Vegas? No, there was definitely a bummer. As there were more than 5-6 simultaneous tracks, you had to make up your mind what session to attend. Obviously, that was challenging as interesting presentations were scheduled at the same time. At New Media Expo in the past all participants were given the opportunity to download the audiotracks of all presentations. For free (or better, at no additional fee). Blogworld changed that policy: audiotracks are now available for $15 per session. Not funny. I can’t split myself up in 6, but feel that I have paid close to 1200 bucks to make all these sessions possible. Therefore I plead that all participants should have access to all recorded sessions (at least audio). And I was not the only one complaining about that. Organizer Rick Calvert should make up his mind or consult Tim and Emile Bourquin, former organizers of New Media Expo.

Another disappointment was that there was not much on the use of New Media for internal communication, in our view the way to learn what New Media is, to gain experience and in addition, to improve your internal communication, which in many organizations is underdeveloped. Truly win-win. A separate track should have been developed for this topic. Hopefully the organization considers this for the next edition.
Further, there was a strong focus on blogging, too strong to my liking. New Media is more than just blogging and Twitter. The focus overall was too much on the technology. There was hardly any attention for the development of a New and Social Media strategy. If we really want to go out there and help companies adapt New and Social Media, we need to understand that this is key to success. From that perspective I didn’t really hear anything new in these three days.

Conclusion
Conclusion for Blogworld and New Media Expo 2009: a lot on technology (and then mostly blogging) and too little on strategy. A lot of panels, some good and some which had a tendency towards too much ‘incrowd’. Some very inspiring speakers, a good atmosphere and at night awesome parties. Overall, a more than average event. Rick Calvert only has to solve this audio issue and I will certainly consider attending Blogworld and New Media Expo 2010.

people blogworld


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