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The Video of ELI – Making of Day 1

ELI Inc, a US-based company ‘gets it’. They not only use video in their training courses of their Civil Treatment Learning Program, but once they go to Europe with their curriculum they also realized that cultural differences in the many audiences we have here may require a different approach towards the content of these videos. That’s why they decided to ‘redo’ their video series and ‘internationalize’ them. And who you’re gonna call to ‘redo’? DigiRedo ;-) Today we had our first shoot in Amsterdam. Two producers from Atlanta (GA), a director...

A crisis! Now what?

Social Media, you can’t ignore it, even if you’re offline. Take yesterday. I was reading a newspaper on the train and read about social media and the Egyptian revolution, about a mysterious disease at a Playboy party discovered through Facebook and Twitter and about Collegiaal, a new Dutch online community where you can celebrate or remember a colleague. As I said: you can’t ignore the presence of Social Media. But how to deal with it, professionally? Can, or should you ignore Social Media? As a company? Or is that is practicing ostrich...

Exploring co-operation, and finding an office along the way

If there’s anybody saying that Twitter doesn’t provide business opportunities, read on. Two years ago we started to follow @rohal on Twitter, because he seems to provide interesting information about healthcare in relation to social media. It was only a year later that we met Rob Halkes (his real name) IRL, obviously on a pharma congress. We exchanged some info about our companies and our passion for social media in healthcare. We stayed in touch through the twittersphere. Fast forward a year and we met again on Medicine 2.0...

Yep, we're baaaack!

We haven’t been very faithful to our readers. A lot of things have happened the last month of 2010 and it was a true roller-coaster from a professional and personal point of view. Some bad (see previous post), but fortunately mostly good. We look back to a great 2010 where we again were able to create some great concepts, met inspiring people and worked hard to further establish our position in the market. And a crazy market it is. Mobile took off like a rocker and 2010 will be...

My short interview with TeamLab

As a ‘Digital Nomad’ -meaning that the world is my workspace, using digital technologies- we rely heavily on online collaboration with our Fellows (i.e. our professional experts working together with us our projects). There are many tools available to facilitate project management, some good and some ..uhm.. not so good. We tried many of them, and one of the latest we’re using is from a new startup in Latvia, called TeamLab. We were impressed by the features compared to the price. Which is… free. And how can a Dutchie...

Employer Perspectives on Social Networking

A new generation, steeped in the rules and habits of the digital age, is entering the workforce in large numbers, and will soon make up the majority of employees in every company. How this generation – as well as older workers – uses social media such as Facebook, LinkedIn and Twitter to stay in touch with others has increased exponentially in just a few years. It is a phenomenon that is rapidly transforming the world of work. With this in mind, Manpower Inc. (NYSE: MAN) recently surveyed over 34,000...

Award for Afya Serengeti campaign

The Afya Serengeti campaign, of which we reported earlier in our blog, has won an Award of Excellence in the category Animal Health. With this award, founded by the RX club, the campaign is honoured for its creativity and execution. The campaign was developed by Circa Healthcare in order of Intervet/Schering-Plough Animal Health, and focuses at the prevention of rabies in the Serengeti area in Tanzania. The campaign supports vaccination teams that vaccinate all domestic dogs in the communities surrounding the Serengeti National Park. We were involved in this...

Social Media defeats e-mail

Last week I read an interesting article about the use of social media in comparison with e-mail. Although I do find myself still e-mailing a lot (too much!) apparently e-mail is degrading to a secondary form of communication: On the PC e-mail is still ruling for communication purposes. On the mobile phone however, mail has been surpassed by social media. From recent research executed by the UK-based company TNS it appears that we use social networks such as Facebook and Twitter a factor 1.4 more than e-mailing. On average...

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