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Enterprise 2.0: part 4 – how do we start?

The following article is also published through pharmaphorum and is the fourth in a series about Enterprise 2.0. ‘We want to start using Twitter professionally, but how do we do that?’ ‘I want to start a Facebook group, can you help me?’ Regularly I receive these requests. First thing I ask is ‘Why would you want to do this?’ And then it becomes silent. It is very tempting to start using these new and innovative communication tools, but realise  that they are just tools. Tools that need a purpose and a...

13 Jul 2011
Erik
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The iPad and Pharma. A perfect marriage?

Disclaimer: Copy from original source here - PDF download (but it was too interesting not to share) Pharmaceutical manufacturers face increasing pressure to refine their strategic and operational approach to sales and marketing. This need is motivated by a quickly changing industry landscape driven by healthcare reform (HCR) and an expanding web of strict government regulations. This includes gift ban laws, aggregate spend compliance/sunshine laws on both the state and the federal level, and diminishing physician availability because of HCR (i.e., 32 million new “covered” patients set to phase into...

06 Jul 2011
Erik
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S.O.S. Enterprise 2.0 needed!

We’ve been in the corporate world quite some time to see a thing or two about mismanagement, a misfit in culture and the lack of listening to employees by higher management. We always thought that we were the only one struggling with these issues, that we were just running out of luck. A bit naive, may be. But I guess also wishful thinking. There must be companies who just get it. Three years further down the road we know differently. In most companies something is going on. Wrong people on...

03 Jul 2011
Erik
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Out and about in Boston: Enterprise 2.0 conference

  For people following us in Twitter and/or Facebook, you might have noticed that we have settled ourselves for a week of hefty intellectual knowledge absorption on the Enterprise 2.0 conference in Boston, USA. Two years ago we visited this conference for the first time, and it was an instant hit for us. Although we like the parties on SXSW, the E2.0 conference is just a different ball game. More serious, more business and more practical for DigiRedo. So this year we decided to spend our annual US trip...

20 Jun 2011
Erik
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Enterprise 2.0: part 3 – the gap between employee and corporation

The following article is also published through pharmaphorum and is the third in a series about Enterprise 2.0. As with a lot of technological innovations, business is often behind adopting them compared to consumers.  This was the case with the telephone, with the adoption of email and today with new and social media. Now, when social computing is becoming mainstream, businesses are considering how to deal with this within their own organisation. The question therefore should not be if a company should adopt social computing (aka Enterprise 2.0), but more when....

15 Jun 2011
Erik
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Enterprise 2.0: part 2 – the world around us has changed, forever.

The following article is published through pharmaphorum and is the second in a series about Enterprise 2.0. The digital revolution has changed the world we live in. During the first wave of the revolution, back in the nineties, we gained access to an incredible amount of information. During the second wave, which started in the early 2000’s, we were able to add information ourselves -  our experiences, opinions, thoughts, comments, ratings and reviews about products and services. Today, the digital revolution has become mobile, where we hold the internet in the...

17 May 2011
digiredo
blog, Business, Enterprise 2.0, Health 2.0, pharma
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Enterprise 2.0: where to begin (part 1 – does your boss know social media?)

The following article is published through pharmaphorum and is the first in a series about Enterprise 2.0. Social Media in pharma, it still  a hot topic and main subject of most of the marketing and communication conferences that I attend. And like in any industry, and with every innovation, some brave pioneers try to cross the borders and push the limits. Take Marc Monseau, John Pugh and Alex Butler who started to explore Twitter on behalf of their employers Johnson and Johnson, Boerhringer Ingelheim and Janssen-Cilag. Take the JNJHealth...

13 Apr 2011
digiredo
blog, Web 2.0
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Enterprise Social 2.0: an impression

A few weeks ago KGS Global organized a conference in Brussels titled Enterprise Social 2.0. A 2 day meeting with large brands on stage (such as Toyota, Cisco, BMW, KLM, British Telecom, Accor Hotels) but also smaller companies like the Roger Smith Hotel and non-profit organizations such as Médicins Sans Frontières. A good quality of speakers with some great examples of how to use Social Media as a way of getting connected with your customers and turning them into fans. We’ve produced a short video-impression of the conference, which...

05 Apr 2011
digiredo
blog, Web 2.0
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TEDx Maastricht – and we're part of it…

Today is TEDx Maastricht, a conference about the Future of Healthcare, organized by The Radboud University Medical Center. A very interesting meeting,  because of the impressive line of speakers, the TED formula and the topic of patient empowerment, e-health and participatory medicine. The whole event will be livestreamed the entire day, and we’re very pleased to be part of this production. Off course all presentations can be followed live and in the breaks interviews and reports from the foyer will be made. The latter belongs to our  responsibility: our...

04 Apr 2011
digiredo
blog, Health 2.0, Innovation, Web 2.0
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Social Business Innovation – So True…

Wow! Stumbled upon this video. This is so what we believe in at DigiRedo. It’s our core thinking, it’s the reason we started, 4 years ago. We remain dedicated to evangelize this way of doing business. It’s Enterprise 2.0 firing on all cylinders. More info about the company who made this video here, a blog worth reading.

04 Mar 2011
digiredo
blog, Business, Enterprise 2.0
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